When we log in to the takeaway software at noon, we may receive a general red envelope or a store-directed red envelope issued by the platform. Originally, we may have executive email list hesitated to go to the cafeteria to eat, but after seeing the red envelope, we chose to order food on the APP. When I was waiting for the bus at the bus station at night, Didi sent a text message saying that a 3 yuan coupon had been put into my card package, so I opened Didi executive email list and decided to choose a faster and better experience instead of a cheaper express train. of the bus. Someone in the group sent a red envelope of.

And the novice registered to get a discount of 100 when the book is over 200. Although I don't have the Dangdang APP, the temptation is too great. I immediately registered one executive email list and received the newcomer's benefits. The first two are a stimulus to user needs, and from a psychological point of view, it is the impact of social factors on a person's subjective consciousness and independence . The latter is a very common way of pulling new products through the use of relationship chains . For executive email list example, if you send it to friends, you can get xxx rewards, or the xxx friend who receives it can get the biggest red envelope.

This is to encourage users to spread in their social circles, and then form a fission reaction of user growth. After new users register, the platform will set up many executive email list newcomer benefits for new users to cultivate their usage habits. 4. The psychological nature of the subsidy strategy Why do subsidies play an indelible role, whether online or offline, and play an important role? In essence, it is the impact of sunk costs on user behavior. Let's first look at the executive email list definition of sunk cost in Wikipedia. Sunk costs are costs that have already been incurred and cannot be changed by any decision, now or in the future.